Services
What I Do
From transforming product teams to scaling go-to-market, my work adapts to each company’s stage, needs, and goals. Here are some of the most common ways I partner with founders, CEOs, and investors.
Leadership
Leadership Team Development
Strong, aligned leadership teams are the foundation of scale. I help recruit and onboard C-level talent, step in as a hands-on coach or interim executive during transitions, and support management teams as they grow into their roles, build trust, and lead together with clarity and purpose.
Transition to SaaS
Making the shift from a services or license-based business to SaaS is complex and disruptive. I guide leadership teams through strategic and organizational transformation to accelerate the transition and avoid common pitfalls.
Company Inflection Points
Transition into PE ownership, new funding, execution of organic or inorganic growth—leadership teams face new pressures, priorities, and dynamics. I help recalibrate quickly, align with investors around clear value creation plans, and execute with confidence.
Market Expansion
Expanding into new geographies, customer segments, or product categories brings big opportunity—and big risk. I support leadership teams in validating expansion plays, aligning GTM and product strategies, and leverage my U.S. market experience to navigate transatlantic growth.
Product
Strategic Product Leadership
As companies scale, founders can’t continue driving product direction—yet without strong leadership, product becomes reactive. I help fill that gap through interim CPO support, executive coaching, recruiting, and establishing scalable product operating models anchored in a clear strategic vision.
From Waterfall to Agile
Product teams attempting Agile often fall into “fast waterfall”—planning-heavy, slow, and inflexible. I help product organizations rethink discovery, roadmapping, and team alignment to build truly agile, collaborative processes that enable velocity, responsiveness, and sustainable scale.
Product Marketing Excellence
Product marketing is often siloed. I help embed it as a core part of the product function—aligned with vision and outcomes—and drive GTM momentum by bridging product, sales, and marketing across positioning, messaging, pricing, packaging, and competitive intel.
Product-Led Organization
With continued growth, customer focus must evolve. I support teams in adopting advanced practices like customer advisory boards, product usage analytics, and product-led growth motions—ensuring product strategy is grounded in insight and data that drive GTM performance.
Go-to-Market
Acceleration & Professionalization
Whether transitioning from founder-led sales, expanding into new markets, or rethinking go-to-market after M&A, I help companies strengthen sales leadership, define the ideal team, implement the right sales methodology, and build scalable GTM engines that deliver repeatable, accelerated growth.
Strategic Positioning & Value Proposition
A crisp, differentiated value proposition is the foundation of great marketing and sales. I help teams define who they’re for, what makes them unique, and how to communicate value—often through vertical focus and tailored messaging that resonates and converts.
Land & Expand
Many companies underperform on expansion. I help teams design for land & expand from the start—aligning pricing, packaging, customer success, and product signals to drive retention, expansion, and sustainable long-term growth.
Thought Leadership & Precision Marketing
In crowded markets, insight and credibility matter. I help marketing and sales teams align around authentic thought leadership and focused ABM strategies—crafting messaging, content, and outreach that resonate with key buyers and drive meaningful engagement across the funnel.
Lessons Learned
Want to get a better idea of how I think? I regularly share hard-won insights on product, go-to-market, and company building—written for SaaS operators and investors.
Need Advice?
If you’re facing a challenge or an inflection point, let’s talk and see whether I can help.